A professional, appealing website creates a positive impression of a business. A poor website, the opposite. These impressions influence decisions.
Many businesses understand the increasing importance of a high quality, highly impressive website. Many do not. Those that do and prioritise this as part of their business strategy gain a material competitive advantage over businesses which fail to do so.
As the business world continues to evolve and embrace the digital revolution, it is essential that businesses participate and are seen to be participating in this. A business which is seen to be falling behind, failing even to bring its outward profile up to date, will be regarded increasingly poorly by customers and potential customers who have themselves moved forward with the times.